Services
End-to-end technology and growth expertise under one roof — from engineering and AI to performance marketing.
Performance Marketing · Google Ads
Account architecture, conversion tracking, and bid governance managed against CRM-reconciled revenue — not platform-reported conversions. Google Partner-recognized.
Performance Marketing · Meta Ads
$57K+ in managed Meta Ads spend, using a structured creative-testing framework that isolates what actually works — not a free-for-all test declared a winner on day two.
Performance Marketing · TikTok Ads
Real organic TikTok growth paired with TikTok Promote boosting — 111,594 organic video views in a single reporting month, on one real, published engagement.
Performance Marketing · LinkedIn Ads
$12K+ managed across 10+ LinkedIn Ads campaigns — healthcare hiring, tech recruiting, and B2B service lead generation, run by a LinkedIn Certified Marketing Insider.
Performance Marketing · Pinterest Ads
Pinterest Ads campaigns for retail and e-commerce brands, built on the same documented bid governance and creative-testing framework used across Google, Meta, and every other paid channel.
Performance Marketing · X Ads
X (Twitter) Ads campaigns built around live conversation and trending context, governed by the same documented bid and budget framework used across every other paid channel.
Performance Marketing · Reddit Ads
Reddit Ads campaigns built around specific, high-trust communities — creative written to match subreddit tone, not a repurposed ad that reads as an outsider.
Performance Marketing · Snapchat Ads
Snapchat Ads campaigns built for a younger, mobile-first audience — vertical, native creative, governed by the same documented bid and budget framework used across every other paid channel.
Performance Marketing · Amazon Ads
Sponsored Products and Sponsored Brands campaigns built around Amazon's catalog and closest-to-purchase search intent, governed by the same documented bid and budget framework used everywhere else.
Performance Marketing · Microsoft Ads
The same Signal-to-Revenue Framework used on Google Ads, ported to Microsoft Ads — a second search engine with a distinct audience, often at a lower cost per click for the same intent.
Performance Marketing · YouTube Ads
Video campaigns run through the same Google Ads platform and Signal-to-Revenue Framework behind Arcetis's Google Partner status — governed the same way Search and Display are, not a separate, disconnected effort.
Technical SEO
Search visibility as three compounding layers — Technical, Topical, and Trust. Skipping one caps what the other two can achieve.
Web Development
60+ websites delivered across Next.js, React, Laravel, WordPress, and Shopify — engineered to rank, load, and convert from the first commit, not retrofitted after launch.
Business Growth Systems
15+ CRM and growth systems built — off-the-shelf platform implementation where that fits, custom CRM/ERP/HRM builds where it doesn't, decided by a documented workaround-cost test.
AI Automation · Implementation
For a specific, already-identified workflow that needs automating — lead scoring, lead routing, reporting — built with a defined human checkpoint on anything with real consequence if it's wrong.
AI Automation · Engineering
The strategic and technical question of where AI actually fits a business — evaluated with the same human-in-the-loop discipline used across every engagement.
