Nepal · Pokhara
Meta campaigns built for Pokhara's tourism, hospitality, and trekking businesses, run by a team based in Lakeside that has managed $70K+ in Meta ad spend.
Arcetis is a Google Partner and Shopify Partner agency headquartered in Pokhara's Lakeside, and has managed over $70,000 in Meta ad spend across hotel, trekking, and retail clients. Facebook and Instagram campaign management for a Pokhara business typically starts around NPR 20,000 a month, scoped after a direct conversation about the business and its season. Clients keep ownership of their ad account and page at all times.
Pokhara's economy runs on people who are not yet in the city -- a trekker planning an Annapurna route from Seoul, a honeymoon couple comparing Lakeside hotels from Mumbai, a paragliding operator's next booking scrolling Instagram in Melbourne. Facebook and Instagram are where that decision gets made, long before anyone searches Google for "hotels in Pokhara." A lodge or trekking agency that is not running paid campaigns is relying entirely on word of mouth and booking platform referral traffic for a market that is fundamentally visual and fundamentally international.
We run Meta ads out of our Lakeside office, which means we are testing creative against the same lake, the same mountain backdrop, and the same seasonal rhythm our clients are selling. Autumn (September to November) and spring (March to May) are when ad spend should be rising weeks ahead of the trekking season, not during it -- and a campaign aimed at a Pokhara hotel or gear shop looks different from one aimed at a Kathmandu retailer, because the buyer is further away, the booking window is longer, and video of the lake and the Annapurna range converts better than product shots.
Most Pokhara businesses we work with are not short on visitors to their Facebook page -- they are short on a system that turns a saved post into a booking. We build campaigns around a clear action: a WhatsApp enquiry, a booking form, a call. For trekking agencies and hotels, that usually means retargeting people who watched a video or visited the website, since the booking decision for Pokhara rarely happens on the first visit.
Interest and lookalike targeting also matter more here than in a purely domestic market, because a large share of a Lakeside hotel's or trekking company's customers are foreign nationals who have never searched in Nepali. We build audiences around travel interests, past traveler lookalikes, and geographic targeting toward source markets like India, South Korea, and Western Europe, rather than relying on broad local reach.
A basic Facebook and Instagram management engagement for a Pokhara business starts around NPR 20,000 a month, which covers campaign setup, creative rotation, and reporting; ad spend itself is separate and set by you. Seasonal businesses -- a rafting company, a paragliding operator -- often prefer a stepped budget that rises into peak trekking season and pulls back in the monsoon months, and we scope that with you rather than selling a fixed retainer that does not match how your bookings actually move.
As with every Arcetis engagement, you own the Meta Business Manager, the ad account, and the page. If you ever want to pause, move agencies, or bring the work in-house, nothing is locked behind our login, and there are no long contracts.
Yes -- hospitality is one of the categories we handle most in Pokhara, alongside trekking agencies and Lakeside retail. The campaign structure for a hotel (longer booking windows, international audiences, video-first creative) is different from a retail or restaurant campaign, and we build it that way.
Management typically starts around NPR 20,000 a month; ad spend is separate and depends on your goals and season. We scope the number after understanding your business rather than quoting a fixed package upfront.
Yes. We build interest and lookalike audiences in source markets such as India, South Korea, and parts of Europe, which matters for Pokhara more than for a purely local business, since much of your demand is pre-arrival.
A website helps but is not required to start. Many of our Pokhara clients run lead campaigns straight into WhatsApp or a booking form, and we can add a proper site later once the ad engine is proving itself.