Web Development
Industry: Multiple industries
60+
Sites shipped
In short
Arcetis has delivered 60+ professional websites across multiple industries and countries, built on Next.js, WordPress, and Shopify depending on each client's content and commerce needs. Across that body of work, sites launch with an average Lighthouse score of 90+, reflecting a consistent standard for speed, technical SEO, and mobile performance rather than a one-off result.
Across dozens of engagements spanning a wide range of industries and countries, businesses of varying size have come to Arcetis with a consistent need: a website that does more than exist online. Some already had a dated site in need of a rebuild; others were launching a formal web presence for the first time. In both cases, the ask was the same — a fast, credible, search-visible site that converts visitors into leads or customers, built on a technology foundation the business wouldn't quickly outgrow. This case study covers that work as a whole rather than as a single client story: 60+ professional websites delivered across multiple industries and countries, built primarily on Next.js, WordPress, and Shopify depending on each client's content, commerce, and in-house maintenance needs. It is a pattern-level look at how Arcetis approaches web delivery at volume, and the standards that hold consistent from one build to the next.
The problem repeated itself across nearly every engagement in this portfolio, regardless of industry or geography. A business — sometimes an established company modernizing an aging site, sometimes a new venture launching its first web presence — needed a website that did three things at once: load fast, look credible to a prospective customer within seconds, and actually convert that visitor into an inquiry, booking, or sale. In practice, most businesses coming to Arcetis were falling short on at least one of these. Speed was a common failure point. Many prior sites were built on templated platforms or had accumulated years of unoptimized plugins, images, and third-party scripts, resulting in slow load times that cost visibility in search rankings and patience from visitors, particularly on mobile, where a large share of traffic across every industry now originates. Search visibility was a related problem: sites that weren't structured with clean markup, sensible information architecture, or basic technical SEO fundamentals struggled to appear for the terms their prospective customers were actually searching. Credibility was the second recurring gap. A business's website is frequently the first, and sometimes only, interaction a prospective customer has with a brand before deciding whether to trust it. Dated design, inconsistent branding, or a site that felt like a generic template rather than a purpose-built asset undermined that first impression, regardless of how strong the underlying business actually was. The third and most business-critical gap was conversion. A fast, good-looking site is still a cost center if it doesn't turn traffic into pipeline. Many businesses arriving at Arcetis had sites generating some traffic but no clear path from a visitor's arrival to a completed contact form, phone call, booking, or purchase — calls to action were buried, flows were confusing, or the site simply wasn't built with a conversion goal in mind. Compounding all of this was scale and variety: because these needs recurred across multiple industries and countries, the businesses varied widely in what they sold, who they sold to, and what market context they operated in. Any solution had to be flexible enough to serve a services firm, a retailer, and a hospitality brand alike, without defaulting to a generic, one-size-fits-all template that would undercut the credibility problem it was meant to solve. There was also a practical constraint underneath all of this: most of these businesses were not going to hire or maintain a specialized web engineering team of their own. Whatever was built needed to be maintainable on the client's terms after launch, either through an in-house team publishing content on a regular basis, or through a stable, low-maintenance asset that didn't require constant developer intervention just to stay online. A solution that ignored who would actually be updating the site day to day, long after the initial build was delivered, would have solved the launch problem while creating a new maintenance problem in its place.
Across this portfolio, Arcetis led the end-to-end delivery of each website: discovery and requirements gathering, information architecture, UI/UX design, front-end and back-end build, content integration, technical SEO setup, and pre-launch performance optimization. Arcetis built each site on the platform best suited to the client's needs — Next.js for businesses needing custom functionality, fast rendering, and long-term scalability; WordPress for content-heavy sites requiring an accessible editing experience for non-technical teams; and Shopify for businesses needing e-commerce and inventory-backed storefronts. Arcetis designed each site's visual identity and page structure around conversion, with clear calls to action, logical navigation, and mobile-first layouts. Arcetis managed performance benchmarking on every build, testing against Lighthouse scoring before handoff, and handled deployment, working within each client's existing domain and hosting setup or standing up new infrastructure where needed.
Arcetis designed each site's visual identity, layout, and user flow from scratch rather than relying on generic templates, ensuring the design matched the client's brand and industry while keeping conversion paths — contact forms, booking flows, product pages — front and center. Layouts were built mobile-first, since most sites in this portfolio see the majority of traffic on phones and tablets, and every design decision was evaluated for its effect on page weight and load time before it moved into development.
For clients needing custom functionality, dynamic content, or long-term scalability beyond what a CMS template offers, Arcetis built the front end in Next.js, using static generation and server-side rendering to keep pages fast without sacrificing interactivity. This approach suited businesses expecting to grow their site's feature set over time — adding integrations, dashboards, or custom booking logic — without rebuilding the foundation from scratch.
For content-driven businesses that needed an editing experience their own team could manage without developer support, Arcetis built on WordPress, configuring themes, page structures, and plugins deliberately rather than stacking on defaults, to avoid the plugin bloat and slow load times that hurt so many of the prior sites in this portfolio. Each WordPress build was structured so the client's in-house team could update content, blog posts, and service pages independently after launch.
For businesses selling products online, Arcetis built storefronts on Shopify, configuring product catalogs, checkout flows, and storefront themes to support conversion-focused browsing and purchasing. Builds were optimized within the platform's own performance constraints and integrated with each client's existing inventory and payment needs, giving non-technical teams a storefront they could manage day to day after handoff.
Across every platform, Arcetis applied a consistent technical SEO baseline — clean semantic markup, structured metadata, sitemap and robots configuration, image optimization, and Core Web Vitals tuning — and benchmarked each site against Lighthouse before launch. This is the work behind the portfolio's 90+ average Lighthouse score, and it gives each client a site built to be found in search rather than one that merely exists online.
Every engagement ended with a structured handoff, not just a live link. Arcetis provided each client with access credentials, basic guidance on managing content within WordPress or Shopify where applicable, and documentation covering what was built and how to request changes. For Next.js builds without a content management layer, handoff included clear documentation of the codebase and deployment setup so the client, or another development team down the line, could maintain it.
At the volume represented by this portfolio — 60+ sites across multiple industries and countries — Arcetis relies on a repeatable process rather than reinventing the approach for each build, while still tailoring design and content to each client individually. Every engagement starts with discovery: understanding the client's industry, target customer, competitive landing pages, and the primary conversion action the site needs to drive, whether that's a form submission, a phone call, a booking, or a product purchase. This shapes the information architecture — page structure, navigation, and the calls to action placed on each page — before any visual design work begins. Platform selection follows from the client's actual requirements rather than a default choice. Next.js is used when a client needs custom functionality, faster rendering through static generation or server-side rendering, or a foundation that can support future feature additions — integrations, custom logic, dashboards — without a rebuild. WordPress is used when the client's own team needs to manage content, blog posts, or service pages after launch without developer involvement; in these builds, themes and plugins are configured deliberately, since unmanaged plugin stacks are one of the most common causes of the slow, bloated sites clients arrive with in the first place. Shopify is used for businesses selling physical or digital products online, where the platform's built-in catalog, checkout, and payment handling reduce the custom engineering needed elsewhere. Design work is done mobile-first, since mobile traffic represents the majority of visits for most businesses in this portfolio, and every layout decision — hero sections, image sizing, font loading, third-party embeds — is evaluated for its effect on page weight before development starts, not after. On the development side, front-end builds follow standard practice for each platform: component-based UI with attention to render-blocking resources on Next.js and React builds; lean, purpose-built theme and plugin configuration on WordPress; and storefront theme customization within Shopify's templating and app ecosystem for Shopify builds. Every site gets a technical SEO pass — semantic HTML, structured metadata, XML sitemaps, robots configuration, descriptive alt text, and image compression — applied consistently regardless of platform, since search visibility depends on these fundamentals independent of what the site is built on. Before handoff, every site is benchmarked against Google Lighthouse, covering performance, accessibility, best practices, and SEO scoring. Sites that don't clear the bar are optimized further — compressing assets, deferring non-critical scripts, tuning Core Web Vitals — until they do, which is the practice behind the portfolio's 90+ average score. Launch includes deployment into the client's existing domain and hosting setup, or new infrastructure where none existed, followed by a final round of QA across devices and browsers before the site goes live. Handoff is documented, not informal: each client receives access credentials, guidance on managing their own site day to day where the platform supports it (particularly WordPress and Shopify builds), and a record of what was built. This reflects a practical reality across most of this portfolio — the businesses commissioning these sites were not retaining an in-house web engineering team, so the site had to be maintainable on their terms after Arcetis moved on to the next build.
Rather than defaulting to one platform, Arcetis matches Next.js, WordPress, or Shopify to what each client actually needs — custom functionality and scalability, independent content management, or e-commerce catalog and checkout handling, respectively. That decision is made during discovery, before any design or development work begins, so the technical foundation fits the business instead of forcing the business to work around the platform.
Every site in this portfolio is tested against Google Lighthouse for performance, accessibility, best practices, and SEO prior to handoff, rather than measuring performance only after a client raises concerns post-launch. Sites falling short are optimized further before going live. This discipline, applied build after build, is what produces the portfolio's 90+ average Lighthouse score rather than a handful of high-performing outliers.
Because mobile traffic makes up the majority of visits across most industries represented in this portfolio, layouts are designed mobile-first, and every design element is evaluated for its effect on page weight before development starts. This prevents the common failure mode of a visually polished design that turns out to be slow once built.
Regardless of platform, every site ships with semantic markup, structured metadata, XML sitemaps, robots configuration, and optimized images — the technical fundamentals search engines rely on to index and rank a site properly. Applying this baseline consistently, rather than as an afterthought, is a major reason sites in this portfolio are described as search-friendly rather than merely live.
Delivering 60+ sites across multiple industries and countries required a process that held up regardless of language, currency, regulatory context, or business type, without collapsing into a single generic template. Arcetis kept the underlying discovery-to-Lighthouse-benchmark process consistent while treating design, content, and platform choice as variables tied to each client's specific market.
Sites shipped
Lighthouse
Technology used
Key learnings
This portfolio demonstrates that consistent web delivery quality is a matter of process discipline, not the platform chosen. Next.js, WordPress, and Shopify serve very different technical needs, but the same standards — mobile-first design, technical SEO fundamentals, and pre-launch performance benchmarking — apply regardless of which one a given client needs. Treating platform choice as a requirements decision rather than a default has meant that clients get a site suited to how they'll actually operate it, whether that's a marketing team updating blog content weekly, a retailer managing a growing product catalog, or a services business that just needs the site to run reliably without ongoing edits. The recurring pattern across 60+ builds is that speed, credibility, and conversion are connected rather than separate problems. A slow site undermines search visibility and credibility at the same time; a site that isn't structured around a clear conversion action wastes whatever traffic the speed and SEO work earns it. Solving for all three together, on every build, is what keeps the portfolio's average Lighthouse score above 90 without that number being the actual goal — it is a byproduct of applying the same fundamentals consistently, across industries and countries, rather than optimizing for a score in isolation.
It depends on the client's needs. Across its 60+ site portfolio, Arcetis has used Next.js for businesses needing custom functionality and scalability, WordPress for businesses that need their own team to manage content after launch, and Shopify for businesses selling products online. Platform choice is made during discovery based on requirements, not a default preference.
Sites across this portfolio average a 90+ Google Lighthouse score, which measures performance, accessibility, best practices, and SEO. Every site is benchmarked against Lighthouse before launch, and any site that doesn't clear that bar is optimized further before going live.
No. This portfolio spans 60+ sites delivered across multiple industries and countries. The underlying process — discovery, platform selection, mobile-first design, technical SEO, and pre-launch performance benchmarking — is applied consistently across all of them, without defaulting to a single business type or market.
A typical build includes discovery and information architecture, custom UI/UX design, front-end and back-end development on the platform best suited to the client (Next.js, WordPress, or Shopify), technical SEO implementation, mobile-first responsive design, Lighthouse performance benchmarking before launch, and a documented handoff.